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Simply put, Unconscious Bias is a belief or assumption held by an individual or group which affects their attitude or behaviour towards others. Both negative and positive experiences form these beliefs and attitudes.
The challenge is in the very name, I.e. ‘Unconscious.’... In order to move these biases from unconscious to conscious, we need to understand how ‘Cognitive dissonance’ drives decision making and influences thinking.
The challenge is in the very name, I.e. ‘Unconscious.’... In order to move these biases from unconscious to conscious, we need to understand how ‘Cognitive dissonance’ drives decision making and influences thinking.