In a blog post on Monday WhatsApp announced they will be making WhatsApp free for everyone. Some users would have already received notifications on their mobile saying “WhatsApp service extended. New expiration date is Lifetime.” as I received.
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WhatsApp Now Free For Lifetime
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WhatsApp's New Business Model:
WhatsApp has said that the company will not replace the subscription fee with third-party advertisements, which is nowadays a very common practice in order to make the free applications profitable. Instead, the company has said it will introduce various other ways businesses can make use of WatsApp to connect with a number of individuals and will introduce ways for the users to communicate with businesses and organisations that will pay the company to target relevant communications with customers.
It is the same approach that is being used by Facebook, as we know Facebook is using its own Messenger application, which has started allowing its users to book an Uber cab directly through the Messenger app.
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