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The International Cricket Council has cracked the whip on players indulging knowingly or unknowingly in ambush marketing, by threatening to throw them out of the World Cup starting in Dhaka on February 19.
"Any squad member that knowingly or unknowingly breaches the squad terms may face sanctions ranging from financial penalties through to being excluded from continued participation in the event," ICC's legal head David Becker said in a memo to all international players and cricket boards regarding guidelines for endorsements and commercials around the World Cup.
Interestingly, the memo went out on October 26 last year, but the Indian players seem to have just woken up to this threat, with four of them -- including Sachin Tendulkar -- having sought a meeting apparently to discuss the matter with BCCI president Shashank Manohar here today.
"Any squad member that knowingly or unknowingly breaches the squad terms may face sanctions ranging from financial penalties through to being excluded from continued participation in the event," ICC's legal head David Becker said in a memo to all international players and cricket boards regarding guidelines for endorsements and commercials around the World Cup.
Interestingly, the memo went out on October 26 last year, but the Indian players seem to have just woken up to this threat, with four of them -- including Sachin Tendulkar -- having sought a meeting apparently to discuss the matter with BCCI president Shashank Manohar here today.