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Ahead of the 2024 Lok Sabha elections, the BJP will ramp up its outreach programmes in order to reap the benefits of the welfare schemes initiated by the party governments and launch a Tiranga Yatra to give a thrust to its nationalism plank.
A meeting of the BJP office-bearers on the second day of its national executive meeting being held in Hyderabad decided to explore more ways to reach out to the 30 crore labharthis- beneficiaries of welfare schemes- which the party has successfully transformed into a loyal support base for it in electoral tests. The 22 crore beneficiary families have been the saffron party’s significant vote base in the 2019 election and the polls thereafter.