Omnichannel Retail And Its Benefits

[Sally Sen]

Omnichannel retail is based on the idea that the retailer does not need to be everywhere. Rather, the retailer needs to be everywhere the customer is. This simple distinction is what separates businesses that thrive and that don't. Simply put, omnichannel retailing is an integrated approach to providing commercial transactions in the form of products or services. It provides purchasers and shoppers a unified experience across all buying mediums or avenues.

An omnichannel purchasing experience, apart from providing the brick-and-mortar locations for customers to visit, also provides mobile applications, web applications, online marketplaces, social media and several other online channels for customers to make an informed purchase.

What can an omnichannel marketing or retail strategy do for a customer?

• A customer discovers an online store of a shop and purchases a product.
• The shop identifies the customer based on customer analytics and historical data. The customer is offered a discount and opportunity for product customizations as per their preferences. They have also given loyalty points redemption facility if available and if they have the minimum points to do so.

The opportunity to engage with customers is endless in omnichannel retail. But everything starts with an online presence. So businesses should focus on getting a good strategic partner to help build a strong online presence.