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Rajat, the younger brother of Sooraj Barjatya who owns Rajshri Productions, is coming up with the first ever serial for mobile phone users in India.
Rajat said "I hate to use the term first. I would rather say that we are among the first to make a serious attempt at doing this. We have produced a 90 episode series, with three minutes per episode, and it is in the humour genre,"
Rajat launched his company Rajshri Media last year that specialises in producing content for new media like Internet, mobile phones and ipods.
The serial for cell phones is Rajat's second breakthrough in the last 13 months, thanks to digital technology. His first endeavour was the release of Rajshri's "Vivah" simultaneously in theatres and online on its website.
Mobile telephone users are currently estimated at close to 220 million. After Internet penetration, which is pegged at 46 million, with an active base of over 32 million in India, Rajat has plans of exploiting the mobile phone medium now.
Rajat said "I hate to use the term first. I would rather say that we are among the first to make a serious attempt at doing this. We have produced a 90 episode series, with three minutes per episode, and it is in the humour genre,"
Rajat launched his company Rajshri Media last year that specialises in producing content for new media like Internet, mobile phones and ipods.
The serial for cell phones is Rajat's second breakthrough in the last 13 months, thanks to digital technology. His first endeavour was the release of Rajshri's "Vivah" simultaneously in theatres and online on its website.
Mobile telephone users are currently estimated at close to 220 million. After Internet penetration, which is pegged at 46 million, with an active base of over 32 million in India, Rajat has plans of exploiting the mobile phone medium now.