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Background To Search Engine Growth
It seems that the Internet has been around forever and that using a search engine to look for information is now a normal day to day activity. However, it is easy to forget that Yahoo! will only be celebrating its 11th birthday in March 2006 and that Google will only be celebrating its 8th birthday in September 2006. You only need to look at the number of additional products and services that they both offer today to see how fast the industry has grown!
When the search engines first launched, their results pages were based on their own proprietary algorithms. As the importance of the search engines to web site owners increased so did the desire to be highly ranked in the search engine results. This lead to the growth of SEO companies who would offer a service to optimize a web site to maximise its rankings in the search engine results.
As a result of the launch of the first Pay Per Click Search Engine by Goto.com in 1998 (now known as Yahoo Search Marketing) this lead to an opportunity for SEO companies to add another service by managing the Pay Per Click campaigns for their clients. In addition, it also led to new SEM companies starting up who only specialised in managing Pay Per Click campaigns.
Of course, wherever there is growth in an industry there is also opportunity and none more so than the job opportunities that are now being created as a result of the phenomenal growth of the Internet and search engines.
Visit http://www.myseotool.com and find everything about search engine optimization.
It seems that the Internet has been around forever and that using a search engine to look for information is now a normal day to day activity. However, it is easy to forget that Yahoo! will only be celebrating its 11th birthday in March 2006 and that Google will only be celebrating its 8th birthday in September 2006. You only need to look at the number of additional products and services that they both offer today to see how fast the industry has grown!
When the search engines first launched, their results pages were based on their own proprietary algorithms. As the importance of the search engines to web site owners increased so did the desire to be highly ranked in the search engine results. This lead to the growth of SEO companies who would offer a service to optimize a web site to maximise its rankings in the search engine results.
As a result of the launch of the first Pay Per Click Search Engine by Goto.com in 1998 (now known as Yahoo Search Marketing) this lead to an opportunity for SEO companies to add another service by managing the Pay Per Click campaigns for their clients. In addition, it also led to new SEM companies starting up who only specialised in managing Pay Per Click campaigns.
Of course, wherever there is growth in an industry there is also opportunity and none more so than the job opportunities that are now being created as a result of the phenomenal growth of the Internet and search engines.
Visit http://www.myseotool.com and find everything about search engine optimization.