Online Shopping in India
Online shopping continues to outpace growth in traditional retail. Nearly 79 percent of Indian consumers who are browsing for products on mobile devices are likely to buy those too. Over 90 percent of the consumers use mobile devices for quick and frequent purchases of travel, music and movies. Attractive discounts and promotions is another key driver as stated by 28 percent of online shoppers. Certain banks offer online transaction service, which comes with added benefits such as discounts earned & points to be redeemed, such as the digibank by DBS.