When it comes to maximize the retrieval of each penny you spend on advertisement, it’s best to do it at a place where the target clients do not mind seeing it and may even enjoy it, rather than forcing it on them at times where their full interests are on other things and they may feel disturbed by the advertisement.
Consider the following scenarios, which clears why advertising on paper cups is better than other conventional medias:
1. A person is on his route for work. He may be traveling in a local train stuck in between the crowd, or in a vehicle on the highway stuck in between a traffic jam.
Ques. Will he care to look at the hoardings and the billboards around him featuring advertisements?
Ans. No would be an appropriate answer as he is bothered about getting late to work which at that moment is of prime importance to him.
2. A Family is watching their favorite soap opera/movie or an India Vs Pakistan final one-day match. Suddenly there’s a commercial break and advertisements start flowing in.
Ques. How will the family react to this? Will they see the advertisement with the same interest with which they were seeing the TV earlier?
Ans. No, Few will get up and continue with the work they left for TV’s sake and another few will change the channel (like I always do…) to checkout news etc.
3. A person on official tour is traveling alone in Rajdhani Train from Delhi to Mumbai with almost nothing to do (not everybody carries walkman or novels etc.) The journey is of 16 hours. He can’t even sleep all the time either. So he may want to checkout his surroundings for anything which catches his attention and that’s exactly where advertising on paper cups comes in.
Ques. Will he care to look at the advertisement on the paper cups lying around him?
Ans. Yes is the right answer. He will, as he has nothing much to do. He may even like to discuss the advertisement with co-travelers, which will leave an impact of your product’s advertisement on his mind.
By advertising on this revolutionary media called paper cups you can have several advantages like highest opportunity to see and guaranteed exposure of your product’s advertisement when compared to the other traditional media e.g.:
1. High OTS - Opportunity to see is as much as 5 times on one-way journey as the target client is given these cups 5 times in a day, which comes complimentary with the ticket.
2. Guaranteed exposures - Number of exposures to the target audience is guaranteed, as the target client has to take the glass in hand for each sip.
3. Effective CPC - Cost per Contact is very low, therefore cost-effective.
4. Detailed Exposure - In the train, the target client usually has a lot of spare time, which will make them read your ad in full.
Consider the following scenarios, which clears why advertising on paper cups is better than other conventional medias:
1. A person is on his route for work. He may be traveling in a local train stuck in between the crowd, or in a vehicle on the highway stuck in between a traffic jam.
Ques. Will he care to look at the hoardings and the billboards around him featuring advertisements?
Ans. No would be an appropriate answer as he is bothered about getting late to work which at that moment is of prime importance to him.
2. A Family is watching their favorite soap opera/movie or an India Vs Pakistan final one-day match. Suddenly there’s a commercial break and advertisements start flowing in.
Ques. How will the family react to this? Will they see the advertisement with the same interest with which they were seeing the TV earlier?
Ans. No, Few will get up and continue with the work they left for TV’s sake and another few will change the channel (like I always do…) to checkout news etc.
3. A person on official tour is traveling alone in Rajdhani Train from Delhi to Mumbai with almost nothing to do (not everybody carries walkman or novels etc.) The journey is of 16 hours. He can’t even sleep all the time either. So he may want to checkout his surroundings for anything which catches his attention and that’s exactly where advertising on paper cups comes in.
Ques. Will he care to look at the advertisement on the paper cups lying around him?
Ans. Yes is the right answer. He will, as he has nothing much to do. He may even like to discuss the advertisement with co-travelers, which will leave an impact of your product’s advertisement on his mind.
By advertising on this revolutionary media called paper cups you can have several advantages like highest opportunity to see and guaranteed exposure of your product’s advertisement when compared to the other traditional media e.g.:
1. High OTS - Opportunity to see is as much as 5 times on one-way journey as the target client is given these cups 5 times in a day, which comes complimentary with the ticket.
2. Guaranteed exposures - Number of exposures to the target audience is guaranteed, as the target client has to take the glass in hand for each sip.
3. Effective CPC - Cost per Contact is very low, therefore cost-effective.
4. Detailed Exposure - In the train, the target client usually has a lot of spare time, which will make them read your ad in full.
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