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Old 07-28-2014, 02:15 PM
Sonia Sidhu's Avatar
Sonia Sidhu Sonia Sidhu is offline
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Join Date: Sep 2013
Location: Chandigarh
Posts: 273
Default Why We Use Data Highlighter Tool?

Data Highlighter is a webmaster tool that allow webmaster to show Google the patterns of structured data on your site.

To use this tool you need to tag this tool to the data field on your website with the help of mouse.

In results Google will show your data more attractively in their search results or other Google products like Google Knowledge Graph.

The most important thing to keep in mind is that Data Highlighter can access only those pages that are crawled by Google recently.

In other words You canít use this tool for that pages those are not crawled by Google.

Types of Data You can use in Data Highlighter
  • Articles
  • Movies
  • TV Episodes
  • Restaurants
  • Books
  • Products (link currently broken)
  • Local Businesses
  • Software Applications
  • Local Biz & Apps

Organizing Pages into Page Sets: You need to make page sets to tell Data Highlighter which pages of your site contain data. Data highlighter teaches Google only about those pages that are present in page set.

You can't use Data Highlighter for those pages that already contain HTML markup specifying the data structure.

If still you use Data Highlighter for the pages on the site that already contain HTML markup then this tool teach Google only about the pages without the markup.

Detecting Changes in a Page Set: Every time when Google crawls pages on your site this tool extracts data and makes the data available for rich snippets.

This webmaster tool can give a huge benefits for website optimization & really helpful for those organizations that don't have an SEO budget.


Last edited by Sonia Sidhu : 07-28-2014 at 02:18 PM.
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