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BlackBerry Z3

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  • BlackBerry Z3

    BlackBerry had been going through a rough patch since the time its BlackBerry 10-based premium devices did not find as many takers as the company had anticipated. It wanted to position the platform as a premium one relegating the legacy OS 7 devices to the economy segment.It had to change its strategy after inventory pile-ups and had to come up with a budget device after giving premium ones major price cuts. Z3 is the first BlackBerry 10 budget device, and has been manufactured by Foxconn. Though the beleagured company has cut corners on the hardware front, Z3 offers full BlackBerry 10 experience.

    Build & Design

    BlackBerry Z3 looks like a chunky rectangular glass slab with sharp corners and a rather conservative, utilitarian design.The front of the device is dominated by its 5-inch display with the BlackBerry logo placed at the bottom, and the earpiece grill on the top.Unlike other BlackBerry 10 phones, the Power, Mute and Volume rocker keys are placed on the left side.

    Display

    BlackBerry Z3 sports a 5-inch LCD display (540x960p). As per the company, the phone uses resolution upscaling to prevent pixellation and apps run on the same 720p resolution as that of BlackBerry Z30.

    Camera

    BlackBerry Z3 sports a 5MP rear camera with auto-focus and LED flash, and a 1.1MP front-facing camera. It comes with the Time Shift camera feature to select the best photo amongst a series of group photo captures, and additional filters.

    Software
    BlackBerry Z3 runs BlackBerry 10 OS version 10.2.1, the latest iteration of the OS. The OS features the Priority Hub that highlights important interactions in one place, additional toggles and settings, and the ability to install Android apps, out of the box. BlackBerry Z3's big screen complements the software and makes the experience fluid. Having said that, it does have a learning curve, especially if you're used to Android, Windows Phone or iOS devices that come with dedicated Home buttons.

    Hardware & performance

    BlackBerry Z3 is powered by a 1.2GHz Qualcomm Snapdragon 400 (MSM8230) dual-core processor and 1.5GB RAM. We did not face any issues while navigating through the home screens between the hub, active pane and app panel, and launching and switching between apps.

    Gaming

    We were able to play casual Android games like Subway Surfers and Temple Run 2 with some stutter. We did not face any issues while playing casual games like Angry Birds Go! downloaded from BlackBerry World.

    Verdict

    At an asking price of Rs 15,990, we feel the BlackBerry Z3 is a competent device if you're a messaging junkie. It offers the best messaging experience with instant access to the messaging hub, the BlackBerry Messenger and a great touch keyboard.

    BlackBerry should reduce the price of the phone at least by Rs 3,000 if it wants to sell this phone like hot cakes and regain some mind share. The Z3 if you majorly use your phone for viewing multimedia content or playing graphics-rich games. You'd be better off with a Moto G or a Xolo Q1100 which cost less and offer good performance.




    Last edited by Sonam rajput; 07-02-2014, 11:47 AM.

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