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Old 04-17-2018, 03:22 PM
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Default 2nd CII MARKETING LEADERSHIP SUMMIT :: 17 May 2018; ITC Sonar, Kolkata

The CII–Suresh Neotia Centre of Excellence for Leadership is organizing the second edition of the Marketing Leadership Summit on 17 May 2018 at the ITC Sonar, Kolkata. The theme of the conference is “Breakthrough Marketing in the Post-Digital Age”.

Technology is transforming how consumers communicate and marketing initiatives are being continually reconceived to keep pace with these changes. Rapid developments in communication channels and platforms are compelling marketers to re-think existing strategies and in this context, organisations are now tasked with re-inventing marketing strategies to deliver enhanced customer engagement while driving business growth. Successful marketers are leveraging cutting-edge technology combined with consumer insight in order to develop and implement breakthrough Marketing strategies to stay ahead of the curve

The Summit will be a platform for exchange of ideas and high-level networking amongst the most innovative and successful marketing leaders and members of the Industry enabling them to master cutting edge marketing practices and drive business growth in a dynamic business environment. It will underscore the evolution of new business models in the context of the rapid changes in consumer technologies and will throw light on how, and as a consequence, organisations are re-adapting their marketing strategies to achieve their goals.

The 2nd Marketing Leadership Summit will focus on the following topics:

· Marketing at the confluence of Storytelling and Automation

· Redefining Content Marketing in a Post-Text World

· Reinventing Buzz: Viral Marketing in the interconnected Digital World

· The Future of Engagement in an Age of Mobile Ubiquity

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