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When Chennai-based Mohammed Irfan (28) started his YouTube channel ‘Irfan’s View’ back in 2015, he had to take a loan to buy a cell phone to shoot his videos. He had no fancy camera or laptop, but he wanted to create vlogs in Tamil with a focus on food and was inspired by bigger YouTubers such as Casey Neistat. Irfan has come a long way since then with over 3 million followers. He now posts videos of his travel in Emirates First Class and lunching with Tamil stars such as Vijay Sethupathi. He’s also part of a growing league of regional YouTubers from India who’ve seen their subscriber basis grow multifold in the past few years.
“When I started there were not many viewers for the content that I uploaded. After 2018, the views picked up. Especially after Jio came and more people got cheaper internet".