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The raging COVID-19 pandemic has battered the face of global tourism and travel. Tourism is among the sectors to have borne the maximum burnt of COVID-19 induced lockdowns and hotel closures, forcing the globe trotter to go into home quarantine.
But as curbs on international travel are easing, tourism is gradually on a revival trajectory. One of the positive takeaways of the pandemic is that it has reset the way the cautious yet curious traveller plans her travel. The shift to digital platforms to discover, plan, book and shop has happened with an alacrity never imagined before. According to the World Economic Forum's (WEF) Digital Transformation Initiative, digitalization in aviation, travel and tourism is expected to create up to $305 billion of value for the industry and benefits valued at $700 billion for customers and the wider society between 2016 and 2025.
With the emergence of the Digital Economy, the traveler craves for an experiential element in tourism while the other stakeholders in the chain root for a level playing field with equal opportunities for all. Though there are websites and apps galore for booking your travel plan, there is no seamless digital platform that bundles all tourism products and offerings and coalesces different players in a fragmented ecosystem.
But as curbs on international travel are easing, tourism is gradually on a revival trajectory. One of the positive takeaways of the pandemic is that it has reset the way the cautious yet curious traveller plans her travel. The shift to digital platforms to discover, plan, book and shop has happened with an alacrity never imagined before. According to the World Economic Forum's (WEF) Digital Transformation Initiative, digitalization in aviation, travel and tourism is expected to create up to $305 billion of value for the industry and benefits valued at $700 billion for customers and the wider society between 2016 and 2025.
With the emergence of the Digital Economy, the traveler craves for an experiential element in tourism while the other stakeholders in the chain root for a level playing field with equal opportunities for all. Though there are websites and apps galore for booking your travel plan, there is no seamless digital platform that bundles all tourism products and offerings and coalesces different players in a fragmented ecosystem.