Shopping is an activity in which a customer browses the available goods or services presented by one or more retailers with the potential intent to purchase a suitable selection of them.
Three types of shoppers
Three types of shoppers
- Fast: Customers who want to complete the purchase as quickly as possible.
- Value: Customers who are looking for the best price and try to maximize every dollar spent.
- Inspiration: Customers who are inspired by the shopping experience and want to discover new products.
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