RB has appointed Bollywood actor Vidya Balan as the campaign ambassador
RB is a global consumer health and hygiene company with operations across 60 countries. RB (formerly known as Reckitt Benckiser) India has appointed Bollywood actor Vidya Balan as the campaign ambassador for its new initiative 'Changing Behaviour: Creating Sanitation Change Leaders'. It is a part of RB India's nationwide initiative Dettol Banega Swachh India. The brand has partnered with Pehel and State Governments of Uttar Pradesh and Bihar and aims to make 200 villages in Uttar Pradesh and Bihar open defecation free. Its health, hygiene and home portfolio is led by brand such as Nurofen, Strepsils ,Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Bang and Mortein.